Setlary, Malaysia’s fastest-growing employee financial wellness platform, has forged a strategic CSR partnership with Health Lane Family Pharmacy to launch a nationwide health and wellness initiative. This collaboration aims to champion holistic employee well-being by addressing both financial stability and physical health, actively helping Malaysian workers combat the rising cost of living.

By combining Setlary’s digital platform which currently serves over 80,000 workforce members with Health Lane’s extensive physical retail network, the partnership introduces an innovative Offline-to-Online (O2O) corporate wellness model. Through this initiative, thousands of Malaysian workers will be able to redeem fully sponsored or heavily subsidized health essentials directly at Health Lane stores nationwide, powered seamlessly by the Setlary app.

Representatives from Health Lane Family Pharmacy and Setlary officiate the ribbon-cutting ceremony to launch their joint CSR initiative. [L-R] Jeff Chin, Ambassador of Setlary; Ang Gee Guan, Co-Founder of Setlary; Datuk Loh Siew Kheong, CEO of Health Lane Family Pharmacy;Datin Lee Ai Lang, Director of Health Lane Family Pharmacy; Thoo Swee Chee, Area Manager; Yuen Lai Yan, Head of Marketing.

The partnership was officially commemorated today at the Health Lane Ombak KLCC. The launch featured a symbolic packing of the first “Workforce Health Kit” by Ang Gee Guan, Co- Founder of Setlary, and Datin Lee Ai Lang, Director of Health Lane Family Pharmacy, marking the operational readiness of the nationwide rollout. Beyond core health essentials, each Workforce Health Kit comes specially boosted with free protective masks to combat the ongoing haze kicking off a nationwide effort to put 80,000 masks directly into workers’ hands.

“A person’s financial health and physical health are deeply interconnected. When employees face financial stress, their physical well-being often takes a back seat,” said Ang Gee Guan,Co Founder of Setlary. “Partnering with a trusted household brand like Health Lane Family Pharmacy allows us to extend our impact beyond early wage access. We are actively subsidizing everyday health essentials so that the Malaysian workforce can maintain their well-being without the burden of extra out-of-pocket costs.”

Representing Health Lane Family Pharmacy, Datin Lee Ai Lang, Director added, “For over 38 years, Health Lane has been deeply committed to community health and accessibility. When Setlary proposed this vision of empowering the everyday worker, we recognized a perfect alignment of our brand values. This partnership allows us to leverage our nationwide store presence to deliver tangible, immediate health benefits to the working class. It is a seamless integration of digital financial wellness and physical pharmacy care.”

During the launch, attendees witnessed a live demonstration of the frictionless redemption process. The system allows Setlary users to claim digital vouchers within their app and immediately fulfill them at any participating Health Lane checkout counter, driving foot traffic while delivering instant value to the user.

This strategic alliance represents a significant milestone for both brands in reshaping corporate wellness in Malaysia, ensuring that the everyday workforce remains healthy, focused, and financially secure.

Featured Coverage: Read about this initiative on The Exchange Asia

Setlary & Health Lane Family Pharmacy Partner On Nationwide CSR Initiative For Malaysian Workforce